In case you missed this, the folks over at Ohdeedoh (via the NYT) picked up on the recent announcement of Mattel’s “Mad Men” series of dolls (sans 9am cocktail).
Mattel Does Barbie Mad Men Collection (credit: NYT)
As a firm that named our recent collection for iconic mid-century designer Ray Eames, it seems beyond obvious to mention how much we enjoy Mad Men. As good as the writing is (and it’s very good), we find ourselves often distracted by the subtle period details, whether the typewriter covers, Don’s office chairs or the Rothko in Bert Cooper’s office. Between this limited-edition launch for Barbie and the Mad Men-inspired campaign for Banana Republic last summer there is a very good argument to be made that the Don Draperization effect has jumped the shark. That said, it’s amazing to see how all of the furniture can seamlessly move between a Mad Men set and a contemporary home without seeming overly nostalgic or dated. The understated simplicity of the design and honestly of the materials have an enduring quality that just works.
The dolls are being released in July to coincide with the new season. Perhaps by then Mattel will rethink their decision to make Joan a size zero and add that loveable Burl Ives Bert Cooper doll after all!